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Acceptance rate is 82.1%, up 4.2pp from your 90-day baseline. Denied consents down 3.1% — within normal range. Pending/Expired up 1.5%; review recommended.
Consent Health
82.1% acceptance · ↑ 4.2pp from 90-day baseline
Risk Signals
Pending/Expired at 3,460 · ↑ 1.5% — review recommended
Trend Outlook
Forecast: +8–12% consent volume by Apr based on last 6 months
Overview
Key metrics at a glance
Total Banner Impressions
1,24,800
↑ 9.8% vs last period
Total Responses
98,420
↑ 7.1% vs last period
Overall Accept Rate
71.4%
↑ 2.6% vs last period
Withdrawals
2,510
↓ 0.4% vs last period
Banner Reach
1,24,800
82,410 unique visitors shown
Engagement Rate
78.9%
Drop-off: 12.4%
Avg. time to decide: 4.6s
Accept All Rate
59.5%
58,600 of 98,420 responses
Reject All Rate
17.7%
17,400 of 98,420 responses
Response Breakdown
How visitors responded to the cookie banner
98,420Responses
- Accepted All59.5% · 58,600
- Rejected All17.7% · 17,400
- Customized14.4% · 14,200
- Necessary Only8.4% · 8,220
Category-wise Consent
Opt-in rate per cookie category
- Analytics68.4%
- Advertising41.2%
- Performance74.9%
- Social33.6%
Essential cookies are always active and excluded from this view.
Cookie Consent Trend
Accept, reject, customized & drop-off over time
Consent by Banner
Responses grouped by published banner
Category-wise Withdrawal Trend
Withdrawals per cookie category, split by source of withdrawal
Source-wise Withdrawals
Where withdrawals originate (daily)
462Withdrawals
- Preference Center50.9% · 235
- Banner Re-open28.4% · 131
- Support Request11.7% · 54
- Email Link9.1% · 42
Application-wise Banner Consent
Applications and domains with a published cookie banner
| Application | Impressions | Accepted | Rejected | Customized | Withdrawn | Drop-off | Response Rate | Active Banner | Action |
|---|---|---|---|---|---|---|---|---|---|
acmeretail.com EU Storefront Banner | 48,200 | 26,400 | 8,100 | 6,400 | 980 | 9.2% | 84.6% | v1.4 | View more |
shop.acmeretail.com Shop Checkout Banner | 26,800 | 14,200 | 4,900 | 3,800 | 640 | 11.4% | 81% | v2.1 | View more |
help.acmeretail.com Help Centre Banner | 21,400 | 12,800 | 3,400 | 2,600 | 520 | 12.6% | 87.4% | v1.2 | View more |
blog.acmeretail.com Blog Banner | 18,600 | 9,600 | 2,800 | 2,100 | 370 | 14.1% | 78.5% | v1.0 | View more |
New vs Returning Visitor Consent
Accept rate split by visitor type
New Visitors
64.2%
72,300 responses
Returning Visitors
81.7%
26,120 responses
Re-consent / Withdrawal Rate
Visitors changing a previous cookie choice
6.8%
↑ 1.2% vs last period
Re-consented 4,180
Withdrawn 2,510